Canadian telecommunication and wireless company Research in Motion (RIM) has renamed its BlackBerry App World web store to BlackBerry World, saying the “change reflects a shift in the type of things you can purchase from the store.”
“As we mentioned back at BlackBerry Jam Americas, BlackBerry World will have much more than just apps – it will now be home to Videos and Music as well. BlackBerry World is going to be the one-stop shop for all of your mobile entertainment needs,” RIM said in an announcement.
BlackBerry World offers users different ways to browse, download, buy, and manage apps with a BlackBerry smartphone, BlackBerry PlayBook tablet, or desktop or laptop computer.
“And if you find something you love and want to tell the world, you can easily share it with your friends over BBM, Facebook and Twitter. Also, you can simply tap smartphones together and invite your friends to download it — just like that,” RIM added.
The company also renamed BlackBerry World conference to BlackBerry Live conference which will take place in Orlando, Florida on May 14-16 to celebrate all things BlackBerry 10. Some highlights of the event include BlackBerry 10 platform demonstrations and the opportunity to meet the people behind BlackBerry 10.